Project Description

The objective of this consultancy assignment was to examine the overall consumers’ needs, use and satisfaction of organic products in Macedonia and deliver a Market Demand report. Based on the assessed demand for the variety and quantity of the products needed and used in the country, this Market survey report is intended to be used as an indicator of the first year early impact assessment report.

In order to achieve this objective, EPI CENTAR International conducted the following activities:

• Development of methodology and plan for feasibility of the Market Demand Survey (questionaries’ and sample size determination (in collaboration with the IME team))
• Realization of the field research targeting 1,000 potential consumers of organic products (randomly chosen) taking into consideration the statements and questions that need to be answered
• Realization of the field research targeting 10 Retailers/ Distributors of organic products (the largest retailers in the industry)

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